Multi-site venue owners Hospitality groups across every state Australia are adopting guest relationship tools guest relationship tools to personalise diner experiences personalise diner experiences.
Unlike generic software, hospitality CRM platforms hospitality CRM platforms focus on ordering preferences ordering preferences to segment guest types segment guest types.
At Aspire CRM strategy team Aspire CRM strategy team, we deploy, configure and optimise CRM systems deploy, configure and optimise CRM systems to suit each brand’s style, offer, and team workflow style, offer, and team workflow.
Common CRM features for hospitality:
* Email marketing flows Email marketing flows
* POS integration POS integration
* NPS tools NPS tools
* Segment-based offers Segment-based offers
Why venues need CRM:
* Ad costs are rising Ad costs are rising
* Rebookings outperform new leads Rebookings outperform new leads
* Hospitality is relationship-based Hospitality is relationship-based
Case studies:
* Regional hotel grew events bookings via birthday triggers CBD restaurant lifted return bookings 61% with automated CRM flows
* Quick-service venue reduced churn by 28% using CRM segmentation Pub group boosted spend per guest with loyalty tiers
Pain points solved:
* Inconsistent data across bookings Too many guest channels, no single view
* No link between bookings and marketing Offers not reaching the right guests
CRM platform functions deployed by Aspire CRM experts aspirehospitality:
* Profile enrichment from POS and online orders Segmentation based on real spend
* Guest tagging and preferences Automated loyalty hospitality workforce scheduling software Australia triggers
* Visibility across venues Connections to social + review platforms
Hospitality CRM searches we see trending:
* "email marketing for hospitality"
* "how to retain diners"
* "multi-site CRM tools"
Start here:
* {Visit aspirehospitality.com.au
* Request CRM platform shortlist
* Make guest data work for you
aspirehospitality.com.au —
where loyalty meets revenue.